Blog: Thoughts and comments on the world of the pulp magazines

Selling the pulps in ads, II

Posted by at 10:00 am Thursday, February 23, 2017 in Pulp Art, Pulp Collectibles, Pulp History, Pulps
Reading time: 4 minutes

Selling the pulps in ads, II

'Love Story Magazine' logoLast week’s post looked at ads for Street & Smith Publications‘ pulp magazines that appeared in its movie-fan magazine, Picture Play. Those ads ran from September 1932 through March 1934.

We pick up with that same March 1934 issue of Picture Play this week as we look at full-page ads for Love Story Magazine.

Romance pulps, along with western pulps, were among the best-selling pulp magazines, yet often get short shrift in favor of hero, detective/mystery, science fiction, and fantasy pulps. Love Story, in particular, hit a circulation of around 600,000 copies in the 1930s, which may have been the highest circulation for any pulp magazine, according to some sources.

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Selling the pulps in ads

Posted by at 10:00 am Thursday, February 16, 2017 in Pulp Art, Pulp Collectibles, Pulp History, Pulps
Reading time: 2 minutes

Selling the pulps in ads

Nick CarterWe usually think of pulp magazines as selling themselves — that their garish, often lurid covers splashed across newsstands were all it took to propel the fiction magazines into the hands of eager readers.

But pulp publishers weren’t satisfied with simply relying on the magazines themselves. They turned to tried-and-true methods of advertising.

Think of this as installment four of a series on “selling” the pulp magazines to readers.

The first post, “Selling the pulps with posters,” was way back in July 2014. “Selling the pulps with posters, II” appeared this past December. In both of those posts I took at look at posters that pulp publishers gave to magazine vendors to promote sales.

A couple of weeks after that first post in 2014, “Ads for The Shadow” featured a collection of full-page ads for The Shadow Magazine that appeared in Picture Play, a movie-fan magazine published by Street & Smith Publications Inc.

We return to the pages of Picture Play today with a look at a few full-page ads for other Street & Smith pulps.

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Pulp AdventureCon coming up in Florida

Posted by at 4:34 pm Tuesday, January 31, 2017 in Events, News, Pulp AdventureCon
Reading time: 2 minutes

Pulp AdventureCon coming up in Florida
Allen Bellman

Allen Bellman

Pulp AdventureCon returns to Fort Lauderdale, Fla., for the third time on Saturday, Feb. 11, 2017. At the same time, it kicks off a new year of pulp conventions, which typically culminates with November’s original Pulp AdventureCon in New Jersey.

I’ve been lucky to attend the past two Florida gatherings, but due to scheduling conflicts, I sadly won’t be in Fort Lauderdale this year. A couple of our Florida contingent of Southern Pulpsters — Jeff Shanks and Mark Maddox — will be there. I’m hoping that I will be able to join them agian next year.

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Selling the pulps with posters, II

Posted by at 10:00 am Tuesday, December 13, 2016 in Pulp Art, Pulp Collectibles, Pulp History, Pulps
Reading time: 1

Selling the pulps with posters, II

street-and-smithIt’s easy to think of the pulp magazines as solitary items today — 70, 80, 90 or more years after they were for sale on newsstands — and forget that there was a whole business behind them. There were writers, artists, editors, publishers, printers, secretaries, vendors, and others who depended on getting magazines sold so that they could get paid.

Just like with retailers today, pulp publishers in the first half of the 20th century had to advertise to make readers eager to shell out their nickels, dimes, or quarters for the latest fiction magazine. The covers did a lot of the selling, but posters provided a larger canvas to promote the magazines, one that could be seen farther away.

A couple of years ago, I featured a selection of posters that publishers used to advertise their pulp magazines. I thought it would be fun to take look at a few more.

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Paul A. Carter: 1926-2016

Posted by at 10:00 am Monday, December 5, 2016 in Movies/TV/Radio, News, Obituaries, People, Pulp History, Pulps, Pulpsters
Reading time: 1

Paul A. Carter: 1926-2016

'Astounding Science Fiction' (August 1946)Science-fiction author Paul A. Carter died Monday, Nov. 28, 2016, in Kingman, Ariz. He was 90.

Carter’s earliest work of fiction, “The Last Objective,” appeared in the August 1946 number of Astounding, though he had numerous letters published in a number of sf pulps prior to that. “The Last Objective” was adapted in 1951 for NBC radio’s Dimension X anthology series.

In addition to writing fiction for the pulps and, later, digests, Carter authored The Creation of Tomorrow: Fifty Years of Magazine Science Fiction, published in 1977. It looked at the impact of pulp magazines on the genre of sf from the 1920s through the 1970s. Kirkus Review, at the time, called The Creation of Tomorrow “an important book: invaluable from a bibliographer’s standpoint, of commanding interest for any serious student of science fiction.”

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Remembering the pulpsters

Posted by at 10:00 am Tuesday, November 29, 2016 in People, Pulp History, Pulps, Pulpsters
Reading time: 2 minutes

The pulps are more than just the stories and characters depicted on the covers and inside of the magazines.

The pulps are the thousands of writers, artists, and editors who churned out the popular fiction magazines from 1896 through the mid-1950s.

Around this time in 2012, I started noting the anniversaries of births and deaths of pulp writers, artists, and editors on ThePulp.Net’s Facebook page and in its Twitter feed. It started out with just a few a month as I began collecting names and dates in a spreadsheet.

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Have a pulpy Halloween

Posted by at 1:41 pm Monday, October 31, 2016 in Pulp Resources, Pulps, Quick Links
Reading time: 1

Pulp Pumpkin: The SpiderHalloween is here. If you’re still looking for a last-minute jack-o-lantern idea, how about crafting a pulp-o-lantern?

I dusted off a post from three year’s back with a link on ThePulp.Net’s Facebook page a week ago, but never got around to linking to it again here at Yellowed Perils. Back in 2013, I resurrected several stencils for pulp pumpkin carvings that I had originally published in 2006.

If you’re carving one of these pulp-o-lanterns — or a pulp-related design of your own — please send along a photograph (or post on in the comments below the pumpkin link on TPN’s Facebook page). I would be thrilled to share them with fellow pulp fans.

Have a safe and fun Halloween!

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