We usually think of pulp magazines as selling themselves — that their garish, often lurid covers splashed across newsstands were all it took to propel the fiction magazines into the hands of eager readers.
But pulp publishers weren’t satisfied with simply relying on the magazines themselves. They turned to tried-and-true methods of advertising.
Think of this as installment four of a series on “selling” the pulp magazines to readers.
The first post, “Selling the pulps with posters,” was way back in July 2014. “Selling the pulps with posters, II” appeared this past December. In both of those posts I took at look at posters that pulp publishers gave to magazine vendors to promote sales.
A couple of weeks after that first post in 2014, “Ads for The Shadow” featured a collection of full-page ads for The Shadow Magazine that appeared in Picture Play, a movie-fan magazine published by Street & Smith Publications Inc.
We return to the pages of Picture Play today with a look at a few full-page ads for other Street & Smith pulps.Read More
It’s easy to think of the pulp magazines as solitary items today — 70, 80, 90 or more years after they were for sale on newsstands — and forget that there was a whole business behind them. There were writers, artists, editors, publishers, printers, secretaries, vendors, and others who depended on getting magazines sold so that they could get paid.
Just like with retailers today, pulp publishers in the first half of the 20th century had to advertise to make readers eager to shell out their nickels, dimes, or quarters for the latest fiction magazine. The covers did a lot of the selling, but posters provided a larger canvas to promote the magazines, one that could be seen farther away.
A couple of years ago, I featured a selection of posters that publishers used to advertise their pulp magazines. I thought it would be fun to take look at a few more.Read More
I got a laugh out of this “Tarzan of the Apes Playset and Diorama” that turned up in my RSS reader earlier this week.
Tim Knight posted a number of photos of the set on his Hero Press blog. He had this to say: “If I’d had this playset as a youngster (hell, if I had it now!) my entire life would revolve around recreating the story of Tarzan of the Apes and spinning off my own imaginary adventures.”
The photo above shows the grown Apeman with members of the Great-Ape tribe.Read More
With Doc Con starting tomorrow, let’s just make this a Doc Savage week at Yellowed Perils.
While Dent is popularly remembered as the chief writer for Doc Savage Magazine, he also had other series characters and stories in the pulps. Canote covers that history in his tribute.Read More
I get jealous when folks mention in newsgroups or on blogs that they stopped by a flea market or an antique store and picked up a half-dozen pulp magazines here, another handful there.
Jonathan Jenson wrote on his blog, The Adventure Continues, in May about such a find.
Hmm. I must be stopping at the wrong places.
In the past 20 years, I’ve come across no more than five pulps in such establishments: a couple of Argosys from the ’40s, a couple of Weird Tales from the ’50s, and an issue of the 1950s pulp Two Complete Science-Adventure Books.
That’s not a stunning cache. But I have to admit I’m not hitting the flea markets every week — not even every month. That may have something to do with it.Read More
Friday, the first full day of PulpFest 2014, turned out pretty busy.
The dealers’ room reopened at 10 a.m. All the dealers were set up by opening time. I spent most of the morning circling the room just to get a feel what what dealers’ had watch pulp material.
For someone who doesn’t come across boxes and boxes and boxes of pulp magazines very often, it’s a bit overwhelming at first. Where do you start looking?
I took a deep breath, pulled out my phone and opened Google Docs, where I had stored my want-lists for pulp fanzines, reference books and pulps.Read More